Introducing the New Fair Oaks Village Community Gift Cardin Updates
We're excited to announce the first-ever Fair Oaks Village Gift Card! We invite you to experience your favorite Fair Oaks shops, restaurants, hotels, and merchants with just one card.
Our very own Nan Danford (FOVEC's Secretary and owner of Nan Danford Real Estate 916) was the coordinator for this effort and was kind enough to share her thoughts with us.
The Inspiration for the Community Gift Card
I was inspired to do the gift card as I was thinking of meaningful ways to promote businesses in Fair Oaks Village that would also give FOVEC recognition for the promotion.
I thought "there must be way to do a gift certificate/card that was for businesses in a specific community rather than a general Visa or MasterCard or a single business gift card or certificate." I was excited when my search revealed a few companies that provided such a thing!
The company (yiftee) we chose to partner with is based in the Bay Area and facilitates community gift cards for quite a few other communities throughout the country.
FOVEC's Goal For The Community Gift Card
We hope that both individuals and businesses feel a sense of community and support for the community when they purchase and use them.
FOVEC is all about supporting and improving Fair Oaks Village, so anything we can do to help promote the village business district is all positive!
The Response So Far
Merchant response has been good overall. There have been a few who haven't "opted-in" to the program yet, but that has been primarily due to us not being able to connect with the business owner yet.
As for consumers, those who know about it think it is great. We were set to launch the gift card promotion in March 2020, but with the current Covid-19 situation (see here for the businesses currently open), we haven't yet fully launched the marketing for the gift card.
But given the current climate, we feel that this may actually be the best time for folks to buy a gift card, as now is the time to support our local businesses and promote the Village business' online services!